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Lakeview Marketplace, LLC Privacy Policy

Overview

This Privacy Policy explains how Lakeview Marketplace, LLC (“LMP”), and its affiliates, subsidiaries, and service providers, including Lakeview Loan Servicing, LLC (referred to collectively, as “we”, “us” and “our’), collects, uses, protects, and discloses nonpublic personal identifying information about consumers when you use our Lakeview Marketplace, LLC Website or engage with LMP marketing campaigns and/or Products or Services. It also explains any rights you may have about these practices.

By using the LMP Website, or engaging with LMP marketing campaigns, you consent to this Policy, which includes your consent to disclose and use information about you in the manner detailed in this Policy. Depending upon your relationship with us, you may receive other additional Privacy Notices or disclosures, providing additional details about our privacy practices.

Through our Website, LMP marketing campaigns and/or Products or Services, we present third-party companies’ products, ancillary products to homeownership, financial/credit products, education, real estate related information, homeownership products and services, which includes, but are not limited to connecting you with other service providers. Likewise, this Policy applies to any Product or Service presented through our Website and/or LMP marketing campaigns that may be provided by us, a third-party company, originating bank, or another third-party affiliate and/or affinity partner. Any financial Products or Services are subject to federal and state laws regarding privacy. In addition to regulating how information in connection with a Product or Service is managed, federal and state laws require that we, and other parties that present Products and Services, disclose to you our privacy practices concerning your information.

We may update this Privacy Policy from time to time. Any changes we make in the future will be posted on our LMP Website. We may also notify you of any changes to the extent required by applicable law. Please check back on the LMP Website frequently to see any updates or changes.

In the event that you need to contact LMP about this Privacy Policy or Our privacy practices, please contact us at [email protected].

The effective date of this Privacy Policy is July 2025.

Information Collection and Sharing Activities

What are the types of personal information we collect? We may collect personal information when you enter data into a lead information form or a preset form for Products or Services, or while using our Website and/or engaging with LMP marketing campaigns. The following are examples of the types of personal information and other information we may collect about you:

  • Your name and identifying information, such as your date of birth;
  • Your contact information, such as your address, email address, and telephone number;
  • Financial and financial-related information, such as your income, employer, mortgage history and the amount of your mortgage, credit history;
  • Other information about your mortgage;
  • Information about your home or property, such as your address or location and property value;
  • Technical information in connection with your use of the Website, such as your device ID, the Internet Protocol (“IP”) address used to connect your device to the internet address, browser type and version, and operating system; and
  • Information about your visit and your behavior on the Website and/or LMP marketing campaigns, such as the pages you visited and your preferences.

As part of providing the LMP Website to you, we may obtain information from our customers and Website visitors from the following sources:

  • Information we receive from you on applications, emails, or other forms;
  • Any current Lakeview Loan Servicing, LLC loan account number(s), as applicable;
  • Information about your transactions with Lakeview Marketplace and its affiliates;
  • Information you input or submit to the LMP Website;
  • Information we receive from a consumer-reporting agency; and
  • Information that is generated electronically when you visit our LMP Website.

Service Providers in relationship to Lakeview Website. Lakeview Marketplace, LLC may collect general information and electronic data on our Website visitors for security and statistical purposes. This information may include:

  • The internet address (referral site) which brought you to our Website;
  • The date and time you access our Website;
  • The name and version of your web browser or device identifier;
  • Your geolocation;
  • Technical information in connection with your use of the Website used to connect your device to the internet address, browser type and version, and operating system;
  • The pages and areas visited on our Website, and other website interactions and/or preferences;
  • The duration of your online sessions;
  • Technical information in connection with your visit to our website or use of our mobile application, such as your device ID, the Internet Protocol (“IP”) address used to connect your computer to the internet address, browser type and version, and operating system; and
  • Information about your visit and your behavior on our website and mobile application, such as the pages that you visited and your preferences.

What are the sources from which we collect personal information about you? We collect personal information and other information about you from a number of sources, including:

  • Lakeview Marketplace, LLC, our affiliates, including Lakeview Loan Servicing, LLC, Lakeview Household Insurance Solutions, LLC (“LHIS”), LKV Realty, LLC or our affiliates’ service providers;
  • When you give us your personal information in order to receive Products, Services, or information, or contact us by phone, email or other means;
  • If applicable, any personal information already collected as a result of a Lakeview Loan Servicing, LLC loan already in existence;
  • Third parties, such as credit reporting agencies, identity verification service providers, and home valuation companies; and
  • Engagement with Lakeview Loan Servicing, LLC’s digital experience, Lakeview Powered by Fastlane; and
  • Cookies, web beacons, mobile application plug-ins, or other similar technologies.

How do we use the information we collect about you? We use the information collected about you in a number of ways, including but not limited to:

  • Provide you with information about your mortgage and your home;
  • Provide you with information about Products and Services that we think may be of interest to you that are offered by either of us, our affiliates, or tools provided by third parties;
  • Provide with, renew, or modify Products and/or Services;
  • Provide information about online services or required notices;
  • Provide you with the information and documents you request and for other customer service purposes;
  • Engage in marketing, market research, and business development;
  • Process your requests for information or another product or service offered through our Website;
  • Service or Products you obtain through our Website or that you otherwise obtain from us or one of our affiliates and/or affiliate and/or affinity third-parties;
  • Communicate with you;
  • To perform research;
  • Provide you customer support and respond to your inquiries;
  • Detect, investigate and prevent potentially prohibited or illegal activities, such as fraud;
  • Engage in risk profiling and other data analytics;
  • Operate, improve, maintain, and ensure the security of our Website and/or Products or Services;
  • Comply with laws and regulations;
  • Exercise or defend our legal rights or the legal rights of others; and
  • Use in connection with any other legitimate business purpose permitted by applicable law.

We may also anonymize, combine or aggregate any of the information we collect through our Website or elsewhere for any of these purposes or for analyzing usage statistics and trends.


Who do we share information about you with? We may share the personal information and other information we collect about you with:

  • Our affiliates;
  • Service providers;
  • Third parties who provide Products and Services;
  • Credit reporting agencies;
  • Other companies in connection with a merger, acquisition, or the sale of assets;
  • Third parties, including governmental authorities and law enforcement, to protect or defend our legal rights or the legal rights of others, protect against fraud; and comply with applicable law, subpoena, or legal process;
  • Third parties in an anonymized and aggregated manner; and
  • Other third parties for any business purpose permitted by applicable law.

Cookies and Do Not Track Signals

Cookies. Cookies are pieces of information stored directly on the computer or mobile application you are using. We or our service providers may place cookies, or similar files, on your device, including for security purposes, to facilitate navigation, and to personalize your experience while using the Website. Cookies allow us to collect technical and navigational information, such as browser type and time spent on its respective site or mobile application and pages visited. Cookies allow us to select which advertisements or offers are most likely to appeal to you and display them to you. We may also use cookies in online advertising to track responses and may use cookies or other files to track your use of other websites. Cookies and other technologies provide us with the capability to monitor the use of our Website so we can continually improve the design and functionality to better serve you.

When you click on advertisements on our Website or advertisements on linked third party websites, you may receive another cookie; however, you do not have to accept any cookies from third-party advertisements.

If you do not accept these cookies, you may experience some inconvenience in your use of some online options. We use cookies to display information more effectively to you and to gather data about the usage of our Website.

At times, we may also use other technologies to capture customer specific data to help understand how customers use our Website and to assist us with resolving customers’ questions regarding the use of the Website.

Do-Not-Track Signals. Many web browsers possess a do-not-track feature that lets your browser tell websites you visit that you do not want to have your online activities tracked. At this time, Lakeview Marketplace, LLC Website does not respond to browser do-not-track signals. You are responsible for your own browser settings and uses.

Security. To protect your personal information from unauthorized access, we use security and safeguarding measures that comply with federal and state law. These measures include but are not limited to computer and electronic safeguards and secured files and buildings. It may also include access codes for multi-factor authentication. While we undertake these security measures, you acknowledge that no security measure or modality of data transmission over the Internet can be guaranteed to be 100% secure. You should not expect that any personal information provided to us through the LMP Website is free from the risk posed by unauthorized access.

Secure browsers, such as Google Chrome, Mozilla Firefox, Microsoft Edge, or Apple Safari are required to access your information as additional protection of your Dashboard information. We utilize Secure Socket Layer (SSL) and 256-bit encryption technology to protect your confidential information. If you are visiting the Website, your Internet session should be encrypted if your security-enabled browser is connected to a website using the Secure Hypertext Transport Protocol. URL strings beginning with “HTTPS://” instead of the usual “HTTP://” indicate that the secure protocol is in effect. Your internet browser may also show an icon indicating that the website is considered secure.

You can protect your information by signing off your device when you have completed any interaction, changing your password frequently, and by not sharing any multi-factor authentication access codes with anyone. Any transactions that may take place on our Website are considered to be authorized by you.

Third Party Links. Our Website and/or LMP marketing campaigns may include links to other third-party websites as a courtesy and a convenience to our customers. When you visit these sites, you will leave our Website and will be redirected to another site.

Lakeview Marketplace, LLC makes no representation concerning and is not responsible for the quality, content nature, or reliability of any third-party linked site. The inclusion of any third-party links does not imply any endorsements, investigation, verification or monitoring by LMP on any third-party linked site. In no event shall LMP be responsible for your use of a third-party site. We suggest that you always verify the information obtained from third-party websites before acting on this information. Also, please be aware that the security and privacy policies on these sites may be different from our policies, so please read third party privacy and security policies closely.

Consent to Receive Email Communications. You consent to receiving emails at any email address you provide to us, including marketing-related messages. You may opt out of receiving marketing emails by utilizing the “unsubscribe” functionality preferences included in those emails.

Changing Your Information. If you would like to review and request changes to the personally identifiable information that you have provided to us in your interactions with the Website, please reach out to [email protected].

Other Websites. At certain places on this Website and/or within LMP marketing campaigns, live “links” to other Internet addresses can be accessed (“Linked Sites”). Such Linked Websites contain information created, published, maintained, or otherwise posted by independent third parties. We do not endorse, approve, certify, or control these Linked Websites and do not guarantee the accuracy, completeness, efficacy, timeliness or correct sequencing of information that they contain. This Privacy Policy does not apply to these Linked Sites. The privacy policies of these Linked Sites may differ, and you should review their policies before accessing them and/or submitting information. We are not responsible for the privacy or security of these sites, including the accuracy, completeness, reliability, or suitability of their information. If you are asked to provide information on one of these websites, you are strongly urged to carefully study their privacy policies before sharing your information.

Minors. You must be 18 years of age or older to receive Products or Services through our Website and mobile application. Our Website is not directed at people under 18 years of age, and we do not knowingly collect any information about such persons.

State Privacy Disclosures Some states provide certain rights concerning your personal information unless an exception applies. These exceptions include information subject to federal privacy laws, specifically the federal Gramm-Leach-Bliley Act (“GLBA”) and Fair Credit Reporting Act (“FCRA”), or such entities subject to the GLBA. In addition to these exceptions, state privacy laws do not consider information to be personal information if it cannot be reasonably linked to any consumer or household. The information that Lakeview Marketplace, LLC or its affiliates collect, uses, and shares may be exempt from state privacy laws as it is subject to the GLBA, subject to the FCRA, it is not deemed to be personal information, and as such, subject to the GLBA.

Additional notice to California Residents. The California Consumer Privacy Act (“CCPA”) is a law which applies to the State of California, who are not currently covered under the GLBA. California defines residency as: (1) every individual who is in the State for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the State who is outside the State for a temporary or transitory purpose. All other individuals are nonresidents. Examples of domicile include paying taxable income, maintaining a permanent home, paying resident tuition, voting in a California election, or any other benefit not ordinarily extended to nonresidents.

Note that as part of your use of the LMP Website, Lakeview Marketplace, LLC may collect certain categories of information as noted in the “California Consumer Privacy Notice;” however, not all categories of information are likely to be collected from or about each individual consumer. The specific categories of information collected are dependent on the Lakeview Marketplace, LLC service(s) provided.

Lakeview Marketplace, LLC mirrors Lakeview Loan Servicing, LLC’s categories of information in reference to the categories noted in the “California Consumer Privacy Notice.” For further information on the categories of information Lakeview Loan Servicing, LLC collects, please visit: lakeview.com.

Questions? Please contact Lakeview Marketplace, LLC in writing at:

Lakeview Marketplace, LLC
Attn: Compliance Department
4425 Ponce De Leon Blvd., 4th floor
Coral Gables, FL 33146

with any questions about the information included in this Website Privacy Policy or questions about our Website’s services.

You may access our full Privacy Policy at: https://www.lakeviewmarketplace.com/privacypolicy.